Welcome to the 411 on Business Core, Marketing, & Entrepreneurship!

Be sure to follow for updates to homework, upcoming events, change in professional dress days, as well as other tips and tidbits to help you get ahead in the business world today.

If you need to reach me call me on my cell or via email at todd_nakayama@yahoo.com. If your parents wish to contact me have them reach me at work at (808) 528-9477 or through email.

~ naks

Updates:

Business Core: Your Professional Dress days will be on every Thursday of the month unless otherwise noted. Remember, this may change with guest speakers, field trips, or presentations (typically these will replace the Thursday dress days for the week).

Marketing/Entrepreneurship: Your Professional Dress days will be on every Friday of the month unless otherwise noted. Remember, this may change with guest speakers, field trips, or presentations (typically these will replace the Thursday dress days for the week).

MARKETING VOCAB

CHAPTER 8 VOCAB - DEFINING COMMUNICATION

Communication – The process of exchanging messages between a sender and a receiver
Channels or media – The avenues through which messages are delivered
Feedback – A receiver’s response to a message
Barriers – Obstacles that interfere with the understanding of a message
Setting – The circumstances under which communication takes place
Distractions – Things that compete with the message for the listener’s attention
Emotional Barriers – Biases against the senders opinions that prevent a listener from understanding
Jargon – Specialized vocabulary used by members of a particular group
Persuade – The process used to convince someone to change a perception in order to get them to do what you want
Enumeration – Listing items in order
Generalization – A statement that is accepted as true by most people

CHAPTER HIGHLIGHTS

Techniques for effective listening
1.  Identify the purpose
2.  Look for a plan
3.  Give feedback
4.  Search for a common interest
5.  Evaluate the message
6.  Listen for more than verbal content

Barriers to Listening for Understanding
1.  Distractions
2.  Emotional barriers
3.  Planning a response (prior to speaker finishing)

Reading for Meaning
1.  Focus your mind
2.  Summarize as you read
3.  Make connections
4.  Form mental pictures
5.  Build your vocabulary

Basic Considerations in Writing
1.  Know your audience
2.  Know your purpose
3.  Know your subject

Order of Business
1.  Call to order
2.  Minutes of the meeting
3.  Treasurers report
4.  Committee reports
5.  Old business
6.  New business
7.  Adjournment